Jen Colvin of Ever After Florals
How long have you been in business?
I have been a floral designer since 1995.
How did you get started as a florist?
I actually went to school to become an interior designer and couldn’t find a job right away. I ended up seeing a help wanted sign at a florist and went in to apply. They only needed part time help as a front store clerk answering phones and watering plants. A year later I was learning floral design and taking classes at Thunderbird Floral Design school. I ended as a master designer and managed that same flower shop for 5 years. I loved it!
What do you love about your job?
I love working with all different kinds of flowers. No two brides are alike, so I am pretty fortunate to always be doing something a little different each event. It is nice that I don’t do the same thing over and over each weekend.
What gets you excited about your work?
The outcome. I always love to see my finished designs and get excited for the brides to see it all. It is one thing to have it envisioned in my head or read it all in a contract, but to see it right in front of me makes me very happy. I love when my brides are happy too and I love when they send my professional photos of the designs. It makes it all come together.
Do you have a favorite flower, why?
Favorite flowers to work with on a wedding, orchids. They are stunning and beautiful alone or grouped together in a bunch. They last a long time and hearty.
Favorite personal flowers that I buy for myself, daffodils. They are bright & colorful, long lasting, and inexpensive.
What makes your business unique in the Valley?
I think my personality is unique. I am very happy and helpful to all my clients. I help them save money and give them ideas on cutting flower costs. Most designers wouldn’t do that.
How would you describe your style?
I would say that my personal style is shabby chic, garden, romantic. However, I love to do modern, clean line styles too. I have a wide range of styles that I can accomplish. That is part of being a master designer.
What advise can you give to a bride and groom about choosing a florist?
I suggest meeting with more than one florist. This way you have two quotes to go by and you can see which of the designers understands your vision best. Always choose the designer you have that gut feeling about.
Both Jen and I will have booths at the Bridal Fashion Debut at the Phoenix Convention Center Sunday June 7, 2009. Be sure to stop by and say hello!
See more of Jen’s work at www.everafterflorals.com
